Facebook Advertising Tips

Elsewhere, I’ve called this “PAY PER FACE: 52 Facebook Ad Tips and Best Practices”

BEFORE YOU WATCH THIS: I learned a lot in the four months after this free video was created. I have some much more up-to-date and effective Facebook Ad guidance in the 301 section of my FanReach.net course. If you want to check out the style of that course before buying, get into the free Facebook Marketing 101 course.  Enjoy!

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After diving into Facebook ads and getting results and profits for myself and clients, I put together a whitepaper/powerpoint of top tips from around the industry for getting the best results from Facebook ads:

  • More qualified views
  • Lower cost per click
  • Better conversion rates

Watch this video for a narrated walkthrough of the powerpoint:

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Download the powerpoint from slideshare

And if you didn’t get here from the Search Engine Journal article I mentioned in the video, here it is: 52 Facebook Ad Tips on SEJ

There were some questions about the differences between setting up Google AdWords and Facebook Ads, so here’s a chart:

Enjoy, and let me know if you have any questions!

Brian Carter
843-839-7003

  1. Andrew on August 4, 2010 at 11:36 am

    You mentioned in the video that you would post a link to Facebook ads manager tool. Is there one you recommend?

  2. Cathy on August 6, 2010 at 5:38 pm

    Same as Andrew, I am interested in a link to your recommended Facebook Ads management tool AND the list of copywriting book authors (beyond those 4 listed on your video). Great FB Ad info with very useful tips. And great visuals on the video, too… Thanks, Brian “FBIMMN” Carter!

  3. Brian Carter on August 7, 2010 at 11:42 am

    Hey guys, here’s the one I’ve tried- but currently it’s giving me problems. http://www.4houraffiliate.com/facebook-ads-manager and I discovered it’s against FB’s TOS- not to mention it doesn’t move a lot faster than you do, so if you just think about what you want to split-test, organize it, and create the ads, it won’t take too long, maybe 30 minutes.

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