Social Media Profit Strategies

Interview with Wayne Sutton, Location-Based Services Expert

Brian Carter — Thu, 12 Aug 2010 07:09:39 +0000

Wayne Sutton helps individuals, startups and businesses succeed in understanding how to communicate on the social web via brand strategy, social networks and location-based services. With nearly 10 years experience in the technology and social media sector, he’s provided counsel to business leaders ranging from founders of small start-ups and representatives of non-profit organizations to CEOs of large and small corporations. Wayne is the business development/marketing strategist for TriOut and partner at OurHashtag.

Wayne is the president of the Triangle Social Media Club chapter. Wayne has spoken at various conferences and events such as SXSW, Social Media Breakfast, Triangle American Marketing Association, Pubcon Austin and Blog World. Staying current with the ever changing trends in the technology community. Wayne loves making videos, blogging, educating and inspiring others.

Expert Interview with Kelly Olexa of New Media Strategies

Brian Carter — Wed, 11 Aug 2010 09:00:22 +0000

Kelly rivals Carrie Wilkerson for alternative energy source status; she told me in this interview she had been home in-town for 4 out of the last 31 days. She travels to network and strategize Social Media, to make friends, and to go to rock concerts of questionable quality (just kidding!). You have to listen to this not just for the insight, the fun, and the tactics, but also to see if Kelly really was able to make me cry or not. She might have. I’m not saying.

If you can handle a bit of repartee about hair metal, you’ll make it to the serious stuff… and it’s worth it

Expert Interview with Michael Martine, Remarkablogger

Brian Carter — Tue, 10 Aug 2010 01:00:15 +0000

Michael is grumpy. But he knows stuff about blogs. Ok I’m joking. Michael is one of the foremost expert consultants on setting up effective and profitable blogs. In the flashy world of Social Media, we sometimes forget that blogs are one of the oldest and most effective platforms- and they’re often integral to the system of platforms you use to convince and convert people in Social Media. So let us sit at the feet of a master, and be amazed…

Expert Interview with Mari Smith, Queen of Facebook

Brian Carter — Thu, 05 Aug 2010 01:00:30 +0000

I don’t know if she’s really called Queen of Facebook- that’s what I’m calling her. Or maybe Empress of Facebook? Wise Woman of Facebook.

Mari is co-author of Facebook Marketing: An Hour A Day and she works with all these impressive famous people like Richard Branson and Tony Robbins. But she lives in San Diego and has never had a Santana’s California Burrito, so I’m just saying, she may know Facebook but she doesn’t know everything.

Oh and she has a really cool new course coming out she talks about near the end. Check it out!

Here are some of the questions she answered:

Should you have a custom landing tab for your Facebook page?
How do you use curiosity marketing and relationships to get business results on Facebook without people realizing you’re marketing?
How did the Mayo clinic save $20,000 on their enrollment process?
How do you deal with tweet-hijackers?
How do you distinguish yourself from the crowd? What is Radical Strategic Visibility?
What direct marketing strategies can we apply to FB marketing?
How do you outsource some of your FB work to save time but still remain authentic?
If you’re looking for Social Media assistants, how do you find the right people?
Will there one day be 6 billion people on Facebook?
What is “Conscious Social Media”?

Interview with Lewis Howes, LinkedIn Expert

Brian Carter — Wed, 04 Aug 2010 07:08:28 +0000

Lewis Howes is kinda like the George Clooney of Social Media. He’s a great guy, a former athlete who was injured and then, while recovering, got way into LinkedIn, creating among other groups, The Sport Industry LinkedIn group (now with 28,000 members). He also used LinkedIn Groups and Events to create networking events all over the U.S. and then internationally as well. He wrote LinkedWorking with Frank Agin (I’ve been reading this little book in the last week, and it’s quite profound and helpful).

These are the broad areas we covered:

How do you approach people successfully on LinkedIn?
How do you rank more highly on LinkedIn for your area of expertise?
How do you make money on LinkedIn?
How do you promote and monetize your own events with LinkedIn?
How is your LinkedIn database better than your Twitter or Facebook one?

Expert Interview with Garrison Wynn, Personal Influence Expert

Brian Carter — Tue, 03 Aug 2010 01:00:57 +0000

Garrison Wynn speaks at conventions all over the country, is a weekly contributor to the Washington Post, author of The Truth About Success: What the Top 1% Do Differently And Why They Won’t Tell You, Wynn Solutions consulting and training in influence and how that relates to sales, leadership, change management, customer service, and safety.

Garrison is also one of the few big professional speakers that uses social media. He has awesome insights about how corporate America views social media, how different generations view social media and business, and how time-tested principles of influence, networking, and personality can be used for results in Social Media, and HE’S REALLY FUNNY.

Expert Interview with Dan Zarrella, Social Media Scientist

Brian Carter — Thu, 29 Jul 2010 08:05:34 +0000

Dan is well known on Twitter and around Social Media for his analytical approach, which he began in 2007 by analyzing the words in highly viral Digg posts, continued into Twitter and most recently in Facebook. He also has written some really cool posts about viral marketing, urban legends, and finally his book, The Social Media Marketing Book.

Some of the questions he answered:

What’s the difference between the words that work well on Facebook and the words that work on Twitter?
Is Twitter or Facebook more important for B2C marketing?
What’s the most viral word on Facebook?
What’s the best day of the week to publish Facebook posts and stories?
Is Twitter less responsive than it used to be?
What the heck is mimetics and why do you need to know about it to get Social Media results?
How do we apply the most popular words research to our tweets and posts?
What viral social media that’s happening a LOT are people overlooking?
Why is not analyzing social marketing the biggest mistake in social media?
How does the convergence of online and offline lead to greater access to amazing beers?
How can you hold a waitress hostage with just your iPhone?

Here’s the interview mp3:

Expert Interview with Steve Gaither, JB Chicago

Brian Carter — Tue, 27 Jul 2010 01:00:34 +0000

Steve is one of my favorite thinkers in social media because he thinks systematically and puts together multi-stage strategies that compel people to do what you want them to do. I love results, and Steve’s approach ensures you’ll get them.

His “Seed, Convert, & Sneeze” system, with its use of incentives, has produced mega results for Axe, Hershey’s, The World Wildlife Fund, Catalyst Exhibits, and more. You need to learn this proven system that gets you social media exposure and SNEEZING – which means people spreading your stuff to their friends.

Plus we talk about what I call his $10,000 Facebook Tip; a way to get loads more fans for your pages.

As a bonus, check out these slideshares Steve has put up- they’ll help you visualize what he’s talking about with the Axe and Tetrapak/Hershey’s campaigns.

Axe Case Study

View more presentations from Steve Gaither.

Tetra Pak- Trick or Treat Me Campaign

View more presentations from Steve Gaither.

Expert Interview with Scott Stratten, Unmarketing

Brian Carter — Thu, 22 Jul 2010 06:49:08 +0000

Scott is well known under his UnMarketing moniker, and his book by the same name is coming out soon. He doesn’t pull any punches, he’s inspired by anger, and he’s absolutely hilarious. He’s also gotten major viral results with his videos and websites.

Here are some of the questions he answered in our interview:

How are we hypocritical in our marketing?
What’s the difference between UnMarketing and anti-marketing?
What makes a good viral movie? How do you create one?
What’s the biggest mistake people make in viral marketing?
Why should you probably NOT try to do a funny viral video?
When is it a BAD idea to host your video on YouTube?
How do you use the freemium model in Social Media?
How do you switch all your marketing and advertising approaches from push to pull?
Is the Rock Star Celebrity model dead? What has social media done to it?
What isn’t getting disclosed at Internet Marketing conferences?
What’s the hardest thing about Twitter for new users?
How has social media changed the game for events, especially for attendees?
What’s business really built on? And so what should your business really be?
Why does being yourself work so well? Why does it lead to more business?
What’s your #1 priority as an entrepreneur?
How do you convince the toughest, most skeptical audience that Social Media is important?
How did Scott lose his Spleen?

Expert Interview with Carrie Wilkerson, The Barefoot Executive

Brian Carter — Wed, 21 Jul 2010 07:00:18 +0000

As I say on the call before Carrie even comes on, she’s a firecracker and – tell the democrats – she is the alternative energy source we’ve been looking for. Carrie exploded into the internet world by building 24,000 fans in 9 months and no, not the spammy way. She now lives on a 16 acre farm and hauls in 7 figures from her online businesses. This is one of the most inspiring and informative interviews I’ve done. Check it out. BTW this interview features me mocking Charlton Heston by screaming “Social Media is PEOPLE!!! It’s made of PEOPLE!!!” Well I thought it was funny.

Here are some of the questions she answered:

How do you help people AND make money?
What makes people care about your products?
How does Social Media fit with the sales funnel?
What is “Curiosity Marketing”? How do you combine it with Social Proof to increase response?
What is “Sensuality Marketing” and why is a preacher’s daughter who drives a minivan talking about it? And what does sex have to do with social media?
What effect does video have on the people you’re marketing to?
How do we connect more deeply to people?
What’s been true about marketing before social media, and will be true both through and after social media?
What are the leadership principles of “The Oz Factor” and how can you use them to get a huge following in social media? (and then what’s the “Wizard Factor”???)
What are her 5 C’s of marketing?
What is Social Media really about?
How did social networking bring her $500,000?
What percentage of your communication should be self-promotional? What percentage should be just conversation?
What’s the value of connecting people even if it doesn’t directly benefit you?
Who should NOT do social media?

Here’s the mp3!